One aspect of grief that blindsides many mourners is the sensation of being forgotten after the earliest phase of their loss — as if they died, too. Immediately after a death, an amazing outpouring of loving support comes from family, friends, coworkers, and acquaintances. It is wonderful, but it fades away. As time passes the bereaved are still making tremendous, painful adjustments while their friends’ unchanged lives shift back into “normal.” Grieving survivors often feel as if no one cares for them anymore.

I’ve networked with thousands of widows and widowers since my husband’s death, so I’m drawing this example from my experience with this population of mourners (though the principal of post-funeral isolation applies to other losses as well). Bereaved spouses often find themselves no longer asked to join other couples they regularly socialized with before losing their partners. I’ve heard widows say they felt as if married friends didn’t trust them around their husbands anymore. (“As if I had any interest in someone else’s hubby while grieving and wanting my own!”) I’ve heard widowers say they felt as if they no longer mattered to anyone without their late wives. (“I guess the people I thought were ‘our’ friends were really just ‘hers.'”) I’ve heard widows and widowers from their 20s to their 80s say they “lost” not only their spouses but their friends, too. (“After my husband [or wife] died, it’s like I died to our friends, too.”)

Even if you’re afraid of saying “the wrong thing” to a friend who is “still” grieving, saying something — saying anything — is better than saying nothing at all. After my mother’s death I made the mistake of assuming that Dad would hurt more if I mentioned her to him than if I let him “forget” the pain of her loss. I held debates with myself on significant dates every year. I was hurting that she wasn’t with us, but what if he’d forgotten it was her birthday or their anniversary? Would my saying something about it make him remember and feel worse? It was ridiculous (and hypocritical) for me to think so, because I found such consolation in having others speak of her!

Between the bereaved and those not directly involved in that loss, a greater gulf can separate good intentions from the ability to offer meaningful, long-term consolation. Communication is better than assumption. In the weeks and months following the loss, ask the bereaved what support would most benefit them. Listen, then ask again a few weeks later, too, because they may not know themselves, and if they do the answers will often change.

It wasn’t until I began recovering from the initial shock of my husband’s death that I realized an inkling of my foolish assumption. I wanted people to remember his birthday as much as I’d wanted (and still want!) them to remember Mom’s. I didn’t feel like celebrating my wedding anniversary — our 25th was the first I faced without him — but I needed to have it acknowledged.

Whether your friend’s loss is recent or not, jot down some dates in your calendar now: the deceased’s birth and death dates, your friend’s birthday (and anniversary, if applicable). If you don’t know the dates, ask. Make reminders to acknowledge the dates when they approach. During the first year, let your friends know you’re thinking about them as “that” day of each month approaches. You don’t have to say why (unless they ask), but it will boost their spirits during tough times.